Snafu Newsletter

A young man with curly blonde hair and fair skin stands outdoors in front of trees with autumn-colored leaves, wearing a gray button-up shirt.

Being Good Isn’t Enough
You Have to Get People To Care

Join 7,000 founders and leaders in reading a weekly newsletter about influence in an AI world.

AI has made it easier than ever to build. But building something and getting people to notice are two very different skills.

You still need to reach people, earn trust, tell compelling stories, and persuade others to believe in what you’re doing.

Snafu is a weekly newsletter about the craft of influence and persuasion. Through stories, practical lessons, and exercises, we’ll explore how to stand out, build relationships, and sell yourself without selling out.