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Snafu Newsletter

Authentic influence in a chaotic world.

Selling is inherently human. We are constantly persuading, inviting, and encouraging others – at work and in every other area of our lives.

Snafu helps founders and executives learn influence, persuasion, and non-sales selling. Through a weekly article and exercises, let’s learn how to sell without selling out.

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Snafu PODCAST

A more human approach to sales and persuasion.

Snafu is a podcast for entrepreneurs, freelancers, and ambitious professionals who need to sell – but aren’t quite comfortable yet.

Robin Zander has spent more than 20 years tackling things he doesn’t know how to do. From starting a restaurant in three weeks without any prior restaurant experience to performing as a self-taught acrobat with the San Francisco Opera, Robin has built his life and career around learning new things.

But growth isn’t all upside. Trying new things comes with lots of failures. On Snafu, Robin sits down with authors and entrepreneurs to talk about a more human approach to sales, persuasion, and work.

Close-up of Robin Zander, with red hair, giving a phone gesture with his hand, and text overlay 'Snafu w/ Robin Zander' in white.
Close-up of Robin Zander, with red hair, giving a phone gesture with his hand, and text overlay 'Snafu w/ Robin Zander' in white.

Snafu Conference

Stay tuned for news about the next Snafu Conference.

At Snafu Conference 2026, 100 founders, entrepreneurs, and executives gathered at the Oakland Museum of California for a day exploring Influence in the Age of AI.

Don’t miss Responsive Conference, our annual convening about the Future of Work! Learn more

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A man in a black suit and white shirt holding a microphone stands on stage in front of a large screen displaying a collage of six diverse people's headshots.
Two women sit facing each other, smiling and holding microphones during an interview or discussion in a conference room. One woman wears a black dress and tall brown boots, and the other wears a light pink blazer, floral skirt, and white sneakers. Th
A woman in a blue dress and white boots speaking into a microphone, seated on a black outdoor sofa. A man in a gray suit and white shirt is sitting next to her, listening attentively, holding a microphone. They're outdoors with a patterned wall, pott
A man with a beard wearing a wide-brimmed hat, sunglasses, a striped shirt, and khaki pants playing a violin outdoors as part of a musical performance, with multiple guitars on stands behind him and a microphone in the scene.
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2026 CONFERENCE

At A Glance

adaptive_audio_mic 15+ Speakers

crowdsource 7,500 readers

globe_asia 15,000 Global Community

location_city 50+ World-Class Startups

flag 5 Countries